Product Endorsement Package - Toby Owen - Racing Driver

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My name is Toby Owen. I am a racing driver competing in the BRSCC MX-5 Championship, an ultra-competitive series featuring one of the biggest grids in British motorsport.

In 2020 I will be breaking new ground by running carbon neutral in the MX-5 Championship to inspire other club-level racers that it is possible to participate in motorsport whilst also respecting and protecting the environment. I am looking for like-minded organisations to join with me for the 2020 season and share in the benefits that this campaign will bring.

Reach Details

I have a motorsport column in the regional press which reaches an audience of 40,000 every month. I am aiming to double this figure over the next 12 months.

I have a monthly, multi-channel social media reach of 12,000 which I am also aiming to double in 2020. My social engagement rate is as high as 45% on some channels with average engagement of 20%. My audience are predominantly motorsport fans, a significant proportion of them being parents, with an 80-20 split of male-female.

Package Details

The Product Endorsement package is designed to help you raise awareness of a product or service through exposure to audiences at race events, through local media and social media.

I am a skilled public speaker and presenter with experience of entertaining corporate clients. Both I and my race car would be available for events, product launches and trade shows to draw the crowds and help position your product or service using the positive racing attributes of speed, performance and technical excellence.

I will also work with you to provide engaging, actionable content for your social media channels to boost interaction rates, as well as giving you access to an engaged audience matching your target demographic through my existing social follower base.

In all cases, I aim to discuss your business needs with you up front and work collaboratively to map out how a motorsport partnership can help achieve your goals.

12-month packages are available from £995 for commercial partners and can scale depending on requirements. Please note that I am also open to working with charities and not-for-profit organisations who share my vision of carbon neutral and sustainable motor racing.

More Information

If you’d like to read more about my story and what I can offer my partners, please visit my website http://racingdad.co.uk for further information.



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